Half of American adults' cholesterol exceeds safe levels!

Are you currently taking a potentially dangerous statin drug to lower your cholesterol?

Did your doctor recommend fiber AND plant sterols BEFORE drugs?
If not, read on!

The National Institutes of Health (NIH) guidelines for treating high cholesterol state that doctors should treat with plant sterols for 6 months BEFORE prescribing statins!
Don't blame your doctor for not trying. The options have been poor. Superior Blend Fiber is the FIRST all-natural fiber product to contain an effective dose of plant sterols.
Countless studies, clinical trials and research have shown that fiber combined with plant sterols can lower cholesterol.

That's not good!

Why Dietary Fiber?

The inclusion of fiber in the diet has many nutritional benefits, all of which support a healthy lifestyle. It is an extremely important component of the diet because of the major role it plays in contributing to stomach and intestinal health, which is considered to be the foundation of health and wellness.

Contrary to popular belief, fiber does much more than simply maintain healthy regularity. It has a multitude of nutritional benefits essential to a healthy lifestyle. Fiber aids in the maximum absorption of minerals and vitamins, promotes proper insulin function, strengthens immune system, maintains healthy cholesterol levels, helps to control body weight, reduces appetite, and keeps the digestive tract clear.

High intake of dietary fiber has been linked to a lower risk of heart disease in a number of large studies that followed people for many years. Researchers found in two separate Harvard studies of more than 60,000 adults, that a daily high total dietary fiber intake lowered coronary risks by as much as 50% compared to diets low in fiber.

Another study, conducted by researchers at the Tulane University of Medicine, published in the Journal of Hypertension, concluded that people who ate up to 19 grams of fiber a day experienced a reduction in both systolic and diastolic blood pressure.

How Much & What Kind of Fiber do I Need?

The American Heart Association and the American Dietetic Association recommends that a healthy diet includes 25 - 35 g of fiber (soluble and insoluble) each day. In fact, the Food & Nutrition Board of the National Academy of Sciences (NAS) increased the target amount of fiber in the daily diet to 25 g for women and 38 g for men, significantly higher than the 10-15 gram daily average of most Americans.

But, it's not enough to simply consume fiber. The key, much like in the case of fruits and vegetables, is to consume a variety. Different fibers support healthy function in different ways - from cardiovascular health to digestive and immune health. Superior Blend Fiber delivers a superior matrix of ingredients and fibers-including guar gum, oat fiber, arabinogalactan, carrot fiber, fibersol, inulin, sugar cane fiber, citrus pectin and plant sterols--and a mix of the important antioxidants C and E. The result is a delicious, easy-to-use drink mix that delivers a variety of healthy fibers.

The fiber from these nutritious food sources can be categorized as soluble or insoluble. Soluble fiber (which dissolves in water) helps prolong stomach emptying time, and in the process, the sugar in food is released and absorbed more slowly, contributing to the lowering of blood cholesterol and glucose levels. Since soluble fiber also passes into the bloodstream there are also direct metabolic effects on blood pressure, blood glucose, and inflammation, which can be measured by changes in CRP (C-reactive protein). Insoluble fiber is important in normal bowel function and colon health. A combination of the two ensures your digestive system and cardiovascular system function at their highest levels.

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Plant Sterols

Did you know the government's cholesterol treatment guidelines clearly state that before your doctor prescribes statin drugs, they are to first increase your intake of fiber and add plant sterols to your diet for 6 months? For many people, this will be enough to improve their lipid profile and eliminate the need for pharmaceutical intervention.

Plant Sterols (also called phytosterols) are widely found in the plant kingdom and are chemically similar to cholesterol. Good sources of plant sterols are the pure oils of amaranth, argan, avocado, extra virgin olive, macadamia, and the bran of rice. According to the International Food Information Council (IFIC), the cholesterol lowering potential of plant stanols and sterols has been known for over 50 years. The challenge, until recently, was to provide enough plant sterols to have significant cholesterol-lowering effects*. In the ester form, and in the appropriate quantities, plant sterols/stanols inhibit the absorption of cholesterol in the small intestine by up to 50 percent, which in turn can lower cholesterol by up to 14 percent. Up until now, getting enough of these sterol esters in an affordable, edible form did not seem possible. ‘Superior Blend Fiber’ utilizes modern nutritional technology to provide sufficient levels of cholesterol-reducing plant sterols (650 mg each serving) as part of its effective multiple-approach formula.

Phytosterols appear to inhibit the absorption of dietary cholesterol and the reabsorption (via the enterohepatic circulation) of endogenous cholesterol from the gastrointestinal tract. Consequently, the excretion of cholesterol in the feces leads to decreased serum levels. Phytosterols do not appear to affect the absorption of bile acids. It is believed that phytosterols displace cholesterol from bile salt micelles. Another proposed mechanism is the possible inhibition of the rate of cholesterol esterification in the intestinal mucosa.

What is Guar Gum?

• Seed extract from the leguminous shrub Cyamopsis tetragonoloba
• Also called "guaran," is a highly effective viscous, yet soluble fiber
• Several times more soluble than locust bean gum
• Helps lower LDL (bad) cholesterol
• Promotes satiety (a feeling of fullness)
• Helps lower triglycerides
• Increases glucose tolerance
• Raises HDL (good cholesterol)

Benefits of Inulin (not insulin)

• Inulin sources: Burdock Root, Chicory, Jerusalem artichoke, etc.
• Functions as a prebiotic, commonly referred to as a "Probiotic"
• Also a potent soluble fiber
• Zero glycemic index (good for diabetics)
• Inulin rapidly assists the body's assimilation of other soluble fibers
• Increases the body's absorption of minerals, including calcium

Fibersol, or digestion-resistant maltodextrin

• 90% soluble fiber activity
• Lowers dietary cholesterol
• Helps regulate blood sugar levels
• Improves regularity
• Prebiotic action promotes healthy intestinal bacteria
• Aids rapid dispersion of product

Benefits of Oat Fiber

• Reduces cholesterol
• Improves glycemic control
• Reduces cardiovascular risk
• Lowers triglycerides
• Very effective soluble fiber
• Raises HDL (good cholesterol)

Arabinogalactan

• Common sources: Larch, Tamarack, prickly pear, reishi mushrooms
• Powerful prebiotic activity (helps promote and sustain good bacteria)
• Scientifically proven to be superior to echinacea in boosting immunity
• Also an important soluble fiber

Citrus Pectins

• Essential soluble and insoluble fiber properties
• Natural plaque-reducing properties
• Aids in LDL, V-LDL, triglyceride, and total cholesterol reduction
• Multiple studies demonstrating efficacy in prostate and other types of cancer
• Enhances immune function
• Natural antitoxin
• Relieves arthritis
• Supports healthy blood glucose levels

Sugar Cane Fiber

• Insoluble fiber properties
• Speeds bowel transit time
• Contributes to the multiple fiber "matrix" for healthy colon function
• Assists with the mechanics of digestion
• There is no sugar in sugar cane fiber

Carrot Fiber

• Unique soluble and insoluble properties
• Lowers dietary cholesterol
• Helps modulate blood sugar levels
• Promotes regularity
• Helps raise HDL (good cholesterol)

"My personal challenge has been my cholesterol. With a previous viscous fiber that I took, two measure twice a day, my cholesterol was pretty stable at 182. After two month of Superior Blend Fiber, just one measure twice a day, the HDL (good cholesterol) increased and the LDL (bad cholesterol) went down for a total 45 percent reduction."†

George W., M.D., Kansas

Do you have high cholesterol?

Do you have a family history or are you at risk for cardiovascular disease?

Are you currently taking statin medications?

Did your doctor recommend plant sterols?

Are you ready to start Superior Blend Fiber?

"Only results matter, and as a matter of fact, my choles-terol was reduced from 205 to 147 in only 6 months. Based on these results, I would recommend Waiora's Superior Blend Fiber to all who have concerns about their cholesterol level. This fiber should be the "first step" in lowering cholesterol levels before taking dangerous prescription medications."†

Kirk E., Tampa, FL

Comparison Chart of Popular Fibers

"A few years ago I discovered my cholesterol was too high and was recommended a statin drug. In an interesting coincidence, I was actually a salesman for the very same prescription drug that was recommended at the time. Because of my in-depth knowledge of the drug,
I knew I didn't want to take it or any other statin. I also could not afford to have anything about a statin on my medical records. That little bit of information can cause rejection of life insurance, denial of new health coverage, or even a job.
I decided right then and there to give the natural approach a try. I dropped my cholesterol 60 points in one month using a multi-fiber drink brought to market by some of the same people who started Waiora. This placed my levels well within normal range. Later, after finding out about the significance of plant sterols,
I dropped my cholesterol another 20 points with the addition of 1,600mg of plant sterols/stanols daily. There is no other product even close to Waiora's Superior Blend Fiber, yet it is priced less than products of inferior quality."†

Brian C, Denver, CO

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